Drawing out the importance of textiles and tactile materials in post-pandemic fashion was the aim of Chiuri and her creative team. Seasons designed by chief creator Maria Grazia Chiuri were mainly presented through film. Models walk the runway during the Christian Dior Haute Couture Fall/Winter 2021/2022 show as part of Paris Fashion Week on July 5, 2021.Ĭhanel's latest collection was about reclaiming the values of haute couture after a period of restrictions. Digital presentations - which are cheaper and less work to pull off than runway shows - have become a common practice over the past year, and many in the industry are wondering whether they may become the norm. Twenty-four brands ranging from Julien Fournié, Viktor & Rolf, to Imane Ayissi showed digitally, despite France loosening in-person pandemic restrictions. The autumn-winter 2021-22 shows emphasized that shows are necessary for luxury houses to survive - and that designs must be functional and wearable in order to thrive in a shifting landscape.ĭior, Chanel, Giorgio Armani Privé, Balenciaga, Jean Paul Gaultier, Zuhair Murad, Vaishali S, and Pyer Moss all showed on physical runways, while Azzaro Couture was shown as a broadcast. Some houses opted for online shows, but this fashion week underscored why it's so important for couture to be seen in person. Designers, buyers and the international press assembled to see the 33 brands showing their collections on the runway. This week, haute couture designers gathered in Paris to show their new collections. A model walks the runway during the Zuhair Murad Couture Haute Couture Fall/Winter 2021/2022 show as part of Paris Fashion Week on July 7, 2021.įor over a year and a half, the global fashion industry - and haute couture in particular - has struggled without live fashion and film red carpet events.
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